Long read and I'm not going to quote a piece of the article because quoting just a piece of it doesn't really do it justice:
http://www.businessinsider.com/the-futu ... ain-2014-4
The potential of this impresses me much more than the Bitcoin itself. It should be interesting to see how this is used in the next few years. I also think its going to meet a lot of resistance because of the threats it poses to "middlemen" and spammers.