Well, do you agree that there is a massive disparity of power between the individual consumer and the owners of the means of production?
If this is so it can only mean that wage slavery rather than free association is taking place. The individual has no choice but to exist the best he can in a social structure that was built to cater only to the interests of the commercial sector. The average person is bombarded with commercial propaganda on a daily basis.
This amounts to a form of coercion and a deluding influence. The result is theft and fraud on a mass scale.
This being the case, then why do the private "owners" of the resources that society depends on for survival deserve to not have them taken and applied to the unmet needs of humanity rather than allowing the resources to be squandered on frivolities for a infinitesimal segment of society?