Well isn't that a smart play though? Because that's exactly what they (and AQ) want to portray it as.
The more this goes on the more I think this is only going to end when other Muslims decide they've had enough of this cancer and root it out themselves. Because while it may be fun to hate the west, when ISIS takes over Muslim areas people suffer the same enslavement and oppression and barbarism that non-Muslims do. They'll be next. And they need to realize that.