trump's entire strategy is based in emotion. He uses simplistic word games to tap into the terrified, xenophobic pussies want nothing more than to be saved from all the scary minorities. He's a fear monger who pumps up base racism and appeals directly to the very worst qualities in people. His father was fred trump. You know, the human dumpster fire that famously got arrested during a KKK demonstration and later on got stomped by the Justice Department for refusing to rent to minorities? THAT is what trump grew up listening to at the dinner table. He knows what to do and say to tap into the base instincts of the most simple-minded, hateful trogs in the country.
That's why he love his rallies, his divisive language, and his race baiting political strategies. Argumentum ad passiones f**k works.