Like I said, though, there is no way for me to print out a professional looking flyer at the same cost (basically nothing). This
may not be effective, but I
know that a black-and-white, non-glossy flyer will be guaranteed as bad, if not worse.
Still, it has been helpful to get everyone's thoughts.
Actually, it wouldn't hurt for me to do both. I could try the professional flyer at zero cost and the indie flyer at zero cost, and track which one is more effective. That way if I ever want to do a cheap-as-shit direct mail campaign again, I'll know which is more effective! Yes indeed. I think that is what I'll do.
And of course I'll let all you of you know, so you can have bragging rights for my continued success