Under current market conditions. It saves more money upfront, but we don't know what would occur if a service enterprise invested differently: certainly companies like Cost-Co perform perfectly fine investing more in their workforce than competitors.
In banking, for example, loans will be given out liberally during a period of growth because you otherwise don't remain competitive, but this then leads to complications later on which have to be corrected by tightening the money supply.
Markets suffer from their own inefficiencies.