Small government, low tax, localized power (eg out the EU). They also want to strictly limit immigration which is where they are getting the working class vote from. I have a few friends in the UK who are really typical down to earth working class. They are all talking about voting Ukip because in their eyes they see all the eastern euros moving into our town, taking the low-skilled work at minimum wage and generally being a pain in the arse. The Labour party and their quislings in public service who see themselves as protectors of the working class are all champagne socialists who live in ivory towers and haven't actually got a clue that the working man in the UK is actually pretty fundamentally right wing.
They also want to replace the commie May day holiday with a holiday on St Georges day which alone wins my vote